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The Stroop Task

The Stroop Task is a choice reaction time task where there is dimensional overlap between all three dimensions of the task: the relevant stimulus, the irrelevant stimulus, and the response.  In the...

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The Jaensch Effect

The Stroop Effect was first discovered by Erich Rudolf Jaensch in 1929. So why is it called the “Stroop effect”? Jaensch published his insight about the Stroop effect in a book called “Grundformen...

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